Here at S&B, we like Balvenie Whisky. It’s been one of my favorite scotches for some time, and greatly reinforced by a scotch tasting we attended back in 2009 (HERE) . It’s good stuff.
Now they appear to be entering the “Educate the Populace” market with their new “Whisky Academy”.
The Academy is a series of educational movies touching on subjects currently cover the areas of the history of single malt, production, the “nitty-gritty” and tasting and nosing techniques, with a hope of more content to come out in the future.
Before you laugh this off as just another commercial for the Balvenie line, you should read the Dr. Whisky Blog where he states -
“What I am most proud of is that The Whisky Academy is not a “brand” video, it is not an advertisement, it is an educational series of films about the wider category of Scotch Whisky featuring Charles MacLean, Sukhinder Singh, Eddie Ludlow, Arthur Motley, and Gavin D. Smith as well as colleagues, distillers, scientists, and, of course, yours truly”.
Here is also the gag reel that is found there -
There is no certification at the end (sadly) and this is at your own pace. The true focus is to educate everyone so that they can properly enjoy a dram and maybe introduce to their friends. I think it is an ambitious project and I encourage everyone to head over to Warehouse24 (on the Balvenie site) and give it a go. What’s the worst that can happen? You’ll be inspired to have a drink? There are worse things in the world.
Cheers -
Like any other business, the sale of alcohol also has its own risks and responsibilities. You need to have a thorough knowledge of the requirements to streamline your business. Many complications coming your way will be eliminated if you have a personal alcohol licence.
ReplyDelete@Innpacked - Why would I need a personal liquor license? I can legally buy booze where I live.
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