From the category of “You can’t make this up”, not only do we have a new Vodka, a new commercial for a soon to be released Rum or even a revisit of a wine (all associated with the Porn industry), but now we have a new Tequila as well.
Enter into the market Diosa del Tequila.
Meet Cindy Taylor, better known as Jesse Jane (listed as one of CNBC’s “Dirty Dozen” most popular Porn Stars). Over the past seven months, Cindy has invested the majority of her savings and created the Diosa (along with her husband and two business partners) line of Tequila.
Diosa is Spanish for “Goddess”, and it appears they are going with the with flavored tequilas, with a lineup that includes – Apple, Mango, Almond and Café Carmel.
If one wonders why there is a need for flavored tequilas, you only need to look at this quote from Cindy herself -
"I like to go out and drink with my friends," she says. "But a lot of my friends can't drink tequila because the taste is too strong. I thought 'vodka has a lot of different flavors' so I wanted to make a tequila that's sweet."
Since Digital Playground owns the rights to the name “Jesse Jane”, I’m actually kinda happy Cindy is stepping away and branching out under her own name. Other than the rather campy slogan “An Orgy of Flavors”, the (very basic) site is tastefully done….although it is still just a splash page. In fact, there is really no mention of Cindy currently on the site….and I almost with they keep it that way. Let the tequila define the business and don’t become a marketing gimmick.
While no firm release date is yet available, it was just debuted at the Nightclub and Bar 2011 Expo in Vegas (as did Vivid Vodka), I’m sure this will fit a market need and we wish Cindy and Diosa luck in the future.
Cheers-
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