Thanks to the great folks at Voda Magazine for tweeting.
After the long discussion today on whether Jack Daniel’s was or wasn’t bourbon….we flip over to Jim Beam (which IS a bourbon) and the latest news from their distillers.
I the world of distillation/wine making there is an expression called the “Angels’ Share”
“Angels' share" is a term for the portion (share) of a wine or distilled spirit's volume that is lost to evaporation during aging in oak barrels. The barrels are typically French or American oak. In low humidity conditions, the loss to evaporation may be primarily water. However, in higher humidities, more alcohol than water will evaporate, therefore reducing the alcoholic strength of the product. In humid climates, this loss of ethanol is associated with the growth of a darkly colored fungus, Baudoinia compniacensis, on the exterior surfaces of buildings, trees and other vegetation, and anything else that happens to be nearby.
Well….add another phrase to the lexicon….this time “The Devil’s Cut”.
Somehow, the masters at Beam have figured a way to extract the liquor absorbed into wood of the casks and have added that back into the bourbon.
I have no idea how this is going to taste, but I can tell you the Marketing Department will be going full bore on this. Not only a great, eye catching Name….but it adds a level of uniqueness to the product that will get people to try it at least once. And sometimes once is all it takes.
Alby…..you and I are going on a fishing trip with a bottle of the Devil’s Cut…are you ready?