Well, its not every day that a product actually appalls me….but today is the exception.
Meet Lieb Cellars- producers of wine from NY. Please do me a favor. Go to the website linked and take a few minutes to review their wines, familiarize yourself with them….so that later when you see the brand in the stores, you don’t buy them.
I know this sounds a little harsh, but if you think like I do, and read the story below, you’ll understand why.
You see, the cretins at Lieb Cellars have decided to capitalize on one of America’s worst tragedies by bottling wines based on 9/11. They do this under the auspices of donating proceeds to a 9/11 Charity, however – the amount is so trivial (approx 10% or $1-$2) compared their profits.
Seriously folks, did we need a wine to commemorate the assassination of JFK or MLK? How about Pearl Harbor? Hurricane Katrina? No – nor do we need something a crass as a commemorative bottle of for September 11th.
I honestly cannot think of a company I want to fail more (not even AsianSnakeWine), that’s how sick this makes me.
Am I off base here? Chime in in the comments sections, maybe I am just to sensitive….but this just seems wrong.
Lieb Family Cellars of Mattituck says it has produced the 9/11 Memorial Commemorative Chardonnay and 9/11 Memorial Commemorative Merlot to mark to the 10th anniversary of the 9/11 attacks and the opening of the 9/11 Memorial.
The company says it has 247 cases of the Chardonnay and 251 cases of the Merlot and that each will sell for $19.11 per bottle if purchased directly through the winery.
According to the Los Angeles Times, the winery plans to give between 6 and 10 percent of the proceeds from sales to the September 11 Memorial and Museum. That amounts to a donation of $1.15 to $1.91 per bottle.
In addition, Lieb Family Cellars is also offering the September Mission Merlot as part of its “Great Wines For Good Causes” lineup. The Merlot sells for $9.11 per bottle, with 91.1 cents being donated to the September’s Mission Foundation, according to the company’s website