Wednesday, May 30, 2012

Is Five Wives really offensive?

I’m not Mormon, but I do have friends who are and I honestly would love their feedback here, as I honestly do not find this labeling offensive.

What are we talking about?  Five Wives Vodka.

From Ogden’s Own Distillery (in Ogden Utah), Five Wives Vodka is column distilled from wheat, corn and water from Ogden Canyon.  It is a true Utah product.  So much so, it was listed by City Weekly as one of the “Best of Utah”.

        

This should be something to be proud of.

Notice, nowhere on the label (or their website) does it say anything about Mormonism (aside from the assumption with the name Five Wives) and is actually pretty unassuming.

Five Wives

 

That is why I do not understand the comments of Mr. Jeff Anderson.  See below -

Idaho: Five Wives Vodka offensive to residents

Idaho State Liquor Division administrator Jeff Anderson said the brand is offensive to Mormons who make up over a quarter of Idaho's population.

Regulators in Idaho notified Elite Spirits Distributor that the brand's concept is "offensive to a prominent segment of our population and will not be carried," according to a letter sent Thursday.

"The bottom line is, we represent everybody," Anderson added Tuesday. "It's masterful marketing on their part. But it doesn't play here."

Anderson said state stores already make hundreds of vodka brands available for sale and don't have room for another brand priced at around $20 a bottle.

More on the story can be found HERE ….

Again, I defer to Brett and Jeff regarding this being a problem for Mormons (both of whom have seen me more than 3 sheets to the wind), but what burns my butt is this statement -

Anderson said state stores already make hundreds of vodka brands available for sale and don't have room for another brand priced at around $20 a bottle.

So, Idaho has enough Vodka…..so they do not need another bottle in that price range?  The Government is regulating and opining what should be stocked, what should be a business owners decision to carry and a consumers decision to buy?  This is ridiculous.

I don’t care if its Five Wives Vodka, Ale Mary’s Beer or Mohamed’s Mescal (something that I am going to invent) – if you find it offensive, don’t buy it.

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