Monday, January 24, 2011

Joe Montana and Mexican Beer?? Huh??

Looks like “the Comeback Kid” is pitching Modelo Beer in Mexico.  You would think he has enough money from the NFL that he wouldn’t have to be a pitch man, but at least it is better than Sketchers.


  1. I'm not sure it's in human nature to get to a point where when somebody says "Do you want $50,000 for one day of work and it will help keep you famous" you say No.

    Wonder how much American football they watch in Mexico. Is his Q Score really higher than a Mexican celebrity or athlete's? What a weird choice.

    Maybe this is an ad for Spanish-speaking Americans ). In places like Miami domestic* beers are not #1...Mexican ones are. I think it might even be Modelo, I can't remember.

    Even given that, if you are trying to get a young, hip crowd of Spanish-speakers to drink your beer...Joe Montana? Still weird.
    Maybe they couldn't afford Alex Rodriguez.

    * No such thing anymore, but you know what I mean.

  2. This comment has been removed by the author.

  3. LOL, even the domestics in Mexico aren't domestic there anymore, either:

    [Changed post to add link.]


Web Statistics