I’ve started this post at least three times in the past – but never finished it due to either lack of interest, something better to do or Dance Moms was on…..I cant remember which.
Anyway, I’ve picked it up again due to a recent twitter discussion with
- Reminder that 2morrow our age gateway goes live.Sorry for hassle but we need to be responsible & make sure every1 is old enough to follow us
- From @BushmillsGlobal
@smokesandbooze Glad you like Bushmills Edward, sorry about the rules too, but we'll do our best to make it as simple as possible!
@aldoc85 @smokesandbooze Took me less than 10 seconds and shows a level of responsibility too often not seen. #Impressed@BushmillsGlobal
From this exchange, I think you tell my position on the matter. It’s pretty simple – Age Verification for information is stupid, and even more so on Twitter.
This is all about lawyers.
The goal here is to put the responsibility back on the user of the website and not on the distributor, brewer or the retailer of the alcohol.
While I understand the legalities, it doesn’t mean I have to agree with them.
The fact that there are lawyers that argue in the clients defense – that poor little Billy stole his mother’s car and crashed into a busload of nuns, due to him seeing a twitter account of a liquor distributor – is absurd.
The fact that there are judges (who the majority of were also lawyers) who do not toss these cases out – is absurd.
Meanwhile, we have companies (also filled with lawyers) spreading fear of such lawsuits, and thereby making a profit off of distributors, brewers and/or retailers – while at the same time, supporting legislation to further embed their business practices and force other companies/entities to adhere to them – again absurd.
Finally, to think that their simple “Put in your age” is actually a deterrent of some adolescent – well, I think you get the picture.
In this particular instance – Bushmills uses DrinkIQ to “Authenticate” visitors to their website, and I can only assume that DrinkIQ is also their advisor pertaining to Twitter (If you represent either Bushmills or DrinkIQ, please feel free to Email me –email@example.com I would love to print your response)
First and Foremost – To access a website that is providing information about Drinking Responsibly – you have to enter your age. I kid you not.
Its time that people wake up and tell your representatives to stop working on legislation for this (and focus on more important issues), tell your favorite liquor/beer manufacturer that you are tired of being treated like a criminal when all you want is to follow their latest news, and to tell your friends to follow us on Twitter -