I like wine. Its not my top drink of choice, but hey – it can be fun.
In particular, I like some of the marketing going on with it right now – and I must say Vernissage Wine seems to be winning right now with their clever “Bag in Big” Wine.
From their Website -
The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. The successful project was created by Takis Soldatos, Oenoforos, in cooperation with Sofia Blomberg Art Direction & Design. The result is elegant design combined with high quality wines from the French wine region Pays d'Oc.
The thought behind Vernissage is a playful approach to the curious and modern wine consumer. At the
same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.
I’m a guy – but this looks like something fun I could get my wife that she would really enjoy (if you know her, you know what I mean). It even comes in Pink.
I have contacted Vernissage to see where they are distributed in the US, and when they respond – I will let everyone know.