Friday, July 26, 2013

What does Frozen Beer Foam look like?

What happens when you cross those crazy Japanese with Beer and Baseball?

You have Kirin Brewery developing Beer Foam – an attempt to freeze the foam to keep beer colder longer.

The folks over at tried it at Dodger Stadium (click on the hyperlink for more photos and their opinions) – but I myself have reservations (aside from the certain cost mark up, and the fact that it is Kirin Beer).

  • The foam tastes like nothing (according to Food Beast).  So it only has a one purpose.
  • This is going to add further wait time to the already long lines, as the they have to do the DQ Swirl on the top of the beer. This might be expedited (and appears so) by the beer being pre-poured – but that means the beer has been sitting around getting flat.  So we lose carbonation to keep our beer cold?
  • Did I mention it was Kirin Beer – unless they are serving Sushi at the ballpark…it just doesn't seem right.
  • Somewhat tied to the long lines mentioned above, but I view this as a marketing gimmick.  So everyone will want to try it and the wait goes on.

Finally, if it really takes you 30 minutes to drink a beer…you probably shouldn’t be drinking it in the first place.

What do you think?  Good Idea?  Pour Execution (pun intended)?  Just enjoy the game?  Your feedback is always appreciated, and never deleted.


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