There is an interesting article over at PSFK regarding the branding and reimaging of alcohol containers.
I’m somewhat torn on a few fronts, so I would love to hear your ideas as well.
My first thought is – How will the plastic/mylar coating inside the Tetrapak will affect the taste of the various liquors pictured. Vodka tends to take on flavors well, so will it have a nasty aftertaste? I realize that there have been box wines out there….but those tend to be lower tier and have questionable quality in the first place.
Secondly, how does it hold up to long term storage? Bottles, although fragile in their own right, hold up well over time and multiple reuse (in case you can’t finish a 5th in one sitting).
Cost is another concern. My fear is that you will be purchasing less liquor (.5L vs .75L) for a higher price without being given another option. You know that the distiller will not be passing savings on to customers, but instead using it to line their pockets.
Finally….why is someone not thinking of the Children? Obviously these look like Milk Cartons and therefore we are encouraging kids to drink. Ok, I’m being sarcastic….but you know someone/somewhere will use this argument.
In the end, if I have the option, I will stick with glass…..how about you? I’m particularly interested in TommyG’s take.