Not often do I change my drinking habits on a whim or support a product that I am not particularly fond of……..but for once, I am making an exception.
As many of you know, I prefer to stay away from the big three in the beer market, if for no other reason than the Monopoly that they have that makes it hard for smaller breweries to establish themselves.
That all changed last night when I saw the following commercial
For Miller to support the IAVA in such a way is testament to their support of our great Soldiers, Sailors, Airmen and Marines….and while I get this is also marketing program, $.10 for every bottle cap is actually a considerable amount of money and great gesture on Miller’s part….especially in this economy where companies are watching every penny they make.
So, for now….I am a Miller drinker and will be saving my caps to mail in.